For the past twenty five years, Wm Morford’s catalogued absentee auctions (Mail, Fax & Phone bid) have been providing clients with some of the very best in rare and unusual Antique Advertising items and fine collectibles and continue to be among the most eagerly awaited events in the antique advertising world. With a heavy emphasis on quality, rarity and condition, Bill’s sales focus on the higher end of the market, featuring unique and harder to find pieces for serious and discriminating advanced collectors and museums.
A typical Morford auction features a nice grouping of vintage signs, early tins and packaging, as well as posters, cabinets, trays, display pieces and early trade signs. In addition to their antique advertising specialty, sales also showcase many interesting and unusual pieces from various other specialty collecting categories, often including occupational shaving mugs, salesman samples, comic character items, cast iron toys and banks, coin-op machines, antique games, political items, sports collectibles and vintage Maxfield Parrish items.
Bill runs a small, focused, boutique style specialty auction house that strives for providing our clients with a level of excellence in customer service, guidance and objective advice that has become almost unique in todays marketplace that increasingly is being driven by big box, factory style corporate auction houses. Bill typically runs between three to four of our catalogued absentee sales each year, always showcasing an impressive grouping of freshly picked pieces that have been personally and carefully hand selected for bidders by long established collections and by his network of leading specialty dealers and pickers throughout North America.